Perilaku Konsumen(IKK233)-Prof. Dr. Ir. Ujang Sumarwan, M.Sc.

RIFAH SANIYAH

H44140086

Department of Resources and Environmental Economics (www.esl.fem.ipb.ac.id)

Faculty of Economics and Management (www.fem.ipb.ac.id)

Bogor Agricultural University (www.ipb.ac.id)

Kuliah Perilaku Konsumen IKK233 (Consumer Behavior Class)

Department of Family and Consumer Sciences (www.ikk.fema.ipb.ac.id)

College of Human Ecology (www.fema.ipb.ac.id)

Bogor Agricultural University (www.ipb.ac.id)

Prof Dr Ir UJANG SUMARWAN, MSc (www.sumarwan.staff.ipb.ac.id)
www.ujangsumarwan.blog.mb.ipb.ac.id, sumarwan@mb.ipb.ac.id)

Buku Referensi: Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia.